March 15, 2018

After-hours with EWG VERIFIED®: NEW YORK

It was a chilly evening in New York City, but on the second floor of The Farm Soho – a rustic, unique coworking space – the glow from the large, neon EWG VERIFIED® sign and excitement for better beauty warmed the room as we kicked-off our first pop-up event!

And we could not wait to share the brands that meet EWG’s standards for better beauty with our community. At EWG, we believe that beauty can be made better – without compromise. It can look, feel and work just as well as (or even better than) products with ingredients we know are harmful. We were thrilled to show off these products to our NYC supporters.

Silk Therapeutics, the pop-up’s leading brand and marketing sponsor, displayed its products carrying the EWG VERIFIED® mark, as did 10 other EWG VERIFIED® brand members: ATTITUDE, Babo Botanicals, Biossance, Everyone, isoi, Made Of, Mineral Fusion, MyChelle, Planted in Beauty and W3LL PEOPLE.

Funky, upbeat music played from a DJ booth as champagne and tasty hors d’oeuvres were passed to guests. They made their way around the room to learn about EWG VERIFIED® brands and clean beauty – and to test out healthy beauty for themselves.

EWG was proud to work with representatives from each brand, as they know their products best. EWG staff and scientists answered many questions from the lively and inquisitive attendees about the EWG VERIFIED® program, its members and how we can all invest in beauty that is made better.

Lead brand and marketing sponsor

Participating brands

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Check Out The Photos From The Event

Photos by Beatrice Moritz Photography

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